Projects
Brand Activation Analysis
While interning at the Marketing and Advertising Agency Deutsch NY, I created a Brand Activation Analysis for ClearChoice, a dental implant company. This deck was utilized by Deutsch NY and distributed to the entire team.
Client Competitor Research
One of Deutsch NY’s clients is the brand Lactaid which creates lactose-free dairy products. I found that a new campaign came out called “Wood Milk”. It challenges the labeling of non-dairy alternatives as "milk" due to their nutritional differences. It could draw consumers towards lactose-free milk by highlighting its nutritional value compared to non-dairy options. I created an overview of the campaign. This was presented to the entire team.
Johnson & Johnson Tylenol Crisis Simulation
This is among the case studies I completed during my Introduction to Public Relations course. This particular case focused on crisis response and the development of different elements for a media campaign.